Campaign creation · Story
The campaign story
Wear Your Country
“Don't just support your country. Carry it.”
The central idea
Limited shoes inspired by every participating country. It makes identity visible and gives fans a piece of home to carry.
Narrative arc
A story people can enter
- 01
The human truth
Home is more than a place. It is a colour, a chant, a memory, and the people who taught you to believe.
- 02
The invitation
Choose the country you carry with you and help shape a shoe that feels unmistakably yours.
- 03
The promise
Every detail tells a real supporter story—and every step helps the next generation find the game.
Show the strategy behind this
- Audience
- Local supporters, diaspora communities, collectors, and younger football fans
- Value proposition
- Wearable expression of national identity
- Campaign journey
- Discover → choose country → personalise → share → purchase
- Channels
- Creator social, video, search, email, retail, and athlete stories
- Measurement
- Designs, shares, completed purchases, and youth football impact
- Experiment
- National identity messaging compared with product performance