Active project
World Cup Supporter Shoe
How can we create the most memorable shoe campaign of the World Cup?
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- People
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- Updated
- 8 minutes ago
Team space
World Cup creative sprint
Start with a question, a half-formed thought, or a room full of people. The structure can come later.
Capture a thought before it disappears.
Say what you’re imaginingWorld Cup Supporter Shoe
Small contributions are becoming a shared direction.
Fan-designed patterns + match-day colour unlocks
How can this work without making too many shoe variations?
The store reveal could feel like a team walking onto the pitch.