Your connection to the work
Your idea helped shape the Wear Your Country campaign.
$428K
committed to youth football—because one person described what belonging could feel like.
Contribution journey · Wear Your Country
One human thought. A real-world result.
Journey complete
Follow the decisions that carried an everyday idea from a sentence to a campaign, a customer response, and something we now know.
The original contribution
“People should feel like they are carrying their country with them.”
Shared by Maya
Voice note · 12 seconds · Campaign workshop
How the contribution travelled
The red thread
Every step keeps its connection to the thought that started it.
- 01
Human idea
People should feel like they are carrying their country with them.
- 02
Campaign concept
Wear Your Country
- 03
Shoe collection
Country stories translated into limited footwear
- 04
Landing page
Choose a country and make the shoe yours
- 05
Social campaign
Supporters reveal what home looks like to them
- 06
Customer response
184,000 shoes designed across 71 countries
- 07
Business result
21,480 purchases and $428K for youth football
What we learned
Belonging moved people more than performance
What carries forward
Lead with a human memory before making a product claim.