Fans from Morocco, Argentina, and Brazil are sharing the campaign most actively.
Live campaign · Wear Your Country
The idea is moving.
See how supporters are creating, sharing, buying, and building the game together.
Prototype data
Plain-language live read
What is happening?
Personalised shoes are receiving more attention than standard country designs.
Excitement is high, but many visitors leave before completing personalisation.
Campaign pulse · Tournament
Updating live8.4 million
people reached across 71 countries
Opening matchRight now
People reached
8.4M
+18% this week
Shoes designed
184K
+12% this week
Shoes purchased
21,480
+18% this week
Campaign shares
612K
+12% this week
Fan submissions
38,205
+18% this week
For youth football
$428K
+12% this week
See detailed performance
- Purchase rate
- 3.8%
- Cost to acquire
- $41
- Best channel
- Creator social
- Largest drop-off
- Design step 4
- Identity message
- +42% lift
- Attributed revenue
- $3.9M
- Returning visitors
- 31%
- Test confidence
- 96%
Human activity
Happening now
- Mexico CityShoe designed
- LagosCampaign shared
- TorontoPurchase completed
- SeoulFan story submitted