Launch US mid-market website system
Ship a new mid-market website and demand engine for the US region with measurable conversion from organic + paid.
Owner · Maya ChenSponsor · James OkonkwoactiveReview · 2026-07-22Human confirmed
Mission progress path
signals→
ideation→
deliberation→
decision→
experiment→
execution→
outcome→
learning
Baseline
No dedicated mid-market site
Target
2.8% visitor→MQL · live Q3
Current reality
- Baseline metrics · No dedicated mid-market site
- Known constraints · Creative capacity shared with website mission
- Current strategy · Improve demand quality via trust signals
- Context · Signal inbox
- What creates activity but not qualified demand?
- Which trust proofs move enterprise buyers?
- How should sales respond if MQL volume dips during the test?
Signals
Assumptions
assumptionuntested
US mid-market buyers prefer website-led research before speaking with sales.
Testability · highDecisions · 1
Owner · Maya Chen·untested·Market expansion brief·mission·Jul 12, 2026·AI inferred