Evidence & assumption board

Distinguish facts, interpretations, beliefs, and unknowns.

AI reasoning checks

AI suggestion

Unsupported claims detected on pricing causeEvidence e3 is AI inferred and unverifiedAssumption a2 may be treated as fact in sales planningMissing customer evidence for mid-market segment

Evidence

evidenceHuman confirmed

Transcript excerpts from 5 enterprise calls requesting proof, security docs, and peer references before next-step commitment.

Reliability · highRelevance · highVerified

evidenceHuman confirmed

Q2: Paid SQL rate 12%, Organic 31%, Referral 44%.

Reliability · highRelevance · highVerified

evidenceAI inferred

Users scroll past feature lists; dwell time highest near FAQ and logo bar.

Reliability · mediumRelevance · mediumUnverified

Assumptions

assumptionbeing tested

Adding customer proof and security cues on key pages will improve SQL rate without reducing volume materially.

Testability · highDecisions · 1

Owner · Sofia Alvarez·being tested·Deliberation Room·mission·Jul 17, 2026·Human confirmed

assumptionuntested

Increasing demo volume is the primary lever for qualified pipeline growth.

Testability · mediumDecisions · none

Owner · Maya Chen·challenged·Legacy strategy·mission·Jul 15, 2026·Human confirmed

assumptionuntested

US mid-market buyers prefer website-led research before speaking with sales.

Testability · highDecisions · 1

Owner · Maya Chen·untested·Market expansion brief·mission·Jul 12, 2026·AI inferred

Contradictions

Signal: Demo volume is up.

Evidence: SQL rate from paid forms is only 12%.

Side-by-side conflict

Unknowns

Will mid-market buyers respond to the same trust proofs as enterprise?

Insufficient information

What is the minimum proof set that changes second-call commitment?

Needs experiment