PN

Live performance

Connect execution results back to the original mission, decision, and experiment — not a generic marketing dashboard.

Mission · Pipeline +20%Experiment · Trust-led LP testInitiative · Trust-led demand campaignRange · Last 14 daysResult · 15.4% SQL (partial)Target · ≥18%Measurement confidence · 62%

Performance story

Does trust-led intervention change SQL rate versus baseline?

Baseline
12% SQL
Intervention
Trust-led pages
Result
15.4% SQL
Change
+3.4 pp
Practical confidence · Moderate (early)
Cost · $18k of $42k spent
Value created · +$180k pipeline attributed

Contribution lineage

Signal · Demo ≠ demand→Insight · Trust gaps→Decision · Trust-led pages→Experiment · LP test→Execution · Campaign live→Result · +3.4 pp SQL

Metrics that answer the strategic question

Is demand quality improving without unacceptable volume loss?

  • Qualified pipeline+$180k attributed
  • Conversion (SQL rate)12% → 15.4%
  • Acquisition costStable (−2%)
  • Form fill rate4.1% → 3.6%
  • Organic visibilityUnchanged
  • Advertising efficiencySQL/$ +11%

Interpretation

AI suggestion · uncertain
  • What changed? SQL rate improved; form volume dipped slightly.
  • Why might it have changed? Proof placement may be filtering low-intent traffic.
  • Assumption status? a1 leaning supported — not yet conclusive. AI inferred
  • Next? Continue to week 6; do not expand until confidence ≥0.8.