Decision record
Approved outcome-led sitemap with solutions + proof hubs.
decisioncommittedMission · Launch US mid-market website systemOwner · Maya ChenMade · 2026-07-08Review · TBDConfidence · 81%Human confirmed
Decision lineage
signals→
ideation→
deliberation→
decision→
experiment→
execution→
outcome→
learning
Decision rationale
- Problem
- Activity-heavy demand is not producing qualified pipeline.
- Selected option
- Approve mid-market website information architecture
- Alternatives rejected
- See Decision Room history
- Supporting evidence
- e1, e2 · enterprise proof asks + SQL by channel
- Remaining objections
- None recorded
- Key assumptions
- a1 · Trust signals raise SQL quality
- Constraints
- Q3 budget · shared creative capacity
- Expected outcome
- SQL rate from 12% to ≥18% in 6 weeks
Changes and review history
- 2026-07-19Original decision drafted from Contribution Room
- 2026-07-19Minority position preserved from sales
- PendingAwaiting owner commit / amendment