Improve onboarding retention to 90-day
Increase 90-day retention from 71% to 82% by addressing trust gaps identified in support and CS.
Owner · Priya NairSponsor · James OkonkwoplanningReview · 2026-08-01Human confirmed
Mission progress path
signals→
ideation→
deliberation→
decision→
experiment→
execution→
outcome→
learning
Baseline
71% 90-day retention
Target
82% 90-day retention
Current reality
- Baseline metrics · 71% 90-day retention
- Known constraints · Creative capacity shared with website mission
- Current strategy · Improve demand quality via trust signals
- Context · Signal inbox
- What creates activity but not qualified demand?
- Which trust proofs move enterprise buyers?
- How should sales respond if MQL volume dips during the test?