Reduce CAC while preserving win rate
Lower blended CAC by 15% without degrading enterprise win rate below 28%.
Owner · Sofia AlvarezSponsor · James OkonkwoactiveReview · 2026-07-30Human confirmed
Mission progress path
signals→
ideation→
deliberation→
decision→
experiment→
execution→
outcome→
learning
Baseline
$1,840 CAC · 29% win rate
Target
$1,564 CAC · ≥28% win rate
Current reality
- Baseline metrics · $1,840 CAC · 29% win rate
- Known constraints · Creative capacity shared with website mission
- Current strategy · Improve demand quality via trust signals
- Context · Signal inbox
- What creates activity but not qualified demand?
- Which trust proofs move enterprise buyers?
- How should sales respond if MQL volume dips during the test?
Signals
Assumptions
Decisions
Experiments
CAC channel reallocation
Shifting 20% paid budget from broad to high-intent keywords reduces CAC without win-rate loss.