PN

Decision Room

Should we reallocate Q3 demand investment from demo-volume campaigns to trust-led landing experiences?

Mission · Increase qualified pipeline by 20%Owner · Sofia AlvarezDeadline · 2026-07-21Decision owner commit after structured deliberationViewing as · ContributorAdvisory only · cannot commit
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decision

Trust-led landing pages

Confidence · 78%

Rebuild key landing pages around proof, security, and outcomes; pause low-quality lead magnets.

Expected value
+8–12% SQL rate · modest volume risk
Resources
Design, copy, web, analytics · ~$42k
Reversibility
high
Assumptions
a1
Supporting evidence
e1, e2, s2
Risks
Short-term MQL volume drop; Creative production delay
Objections
Sales wants continued demo push
decision

Increase demo campaign spend

Confidence · 41%

Scale current demo-request campaigns by 25% with minor creative refresh.

Expected value
+demo volume · uncertain SQL quality
Resources
Paid media · ~$60k
Reversibility
medium
Assumptions
a2
Supporting evidence
None
Risks
Further quality decline; CAC increase
Objections
Contradicts signal evidence
decision

Hybrid inbound trust + outbound demos

Confidence · 65%

Change inbound pages only; keep outbound demo motion unchanged.

Expected value
Partial quality lift · clearer attribution harder
Resources
Web + design · ~$28k
Reversibility
high
Assumptions
a1
Supporting evidence
s2
Risks
Diluted experiment signal
Objections
Harder to interpret results

Minority perspective

Preserved deliberately — not buried in a comment count

Sales argues demo volume still matters for brand presence in competitive deals; proposes hybrid: keep outbound demos, change only inbound pages.

Decision readiness

  • Missing evidenceReview
    Heatmap confirmation pending
  • Unresolved objectionsReview
    Competitive presence risk
  • Stakeholders not representedReview
    Customer support
  • Conflicts of interestOK
    None flagged
  • Success criteria definedReview
    Drafted · not approved

Decision owner actions

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