Trust-led demand campaign
in productionMission · Increase qualified pipeline by 20%
Experiment · Trust-led landing page test
Audience · US mid-funnel ICP
Owner · Sofia Alvarez
Budget · $42,000
Launch · 2026-07-26
Updated · 2026-07-19
High-intent search reallocation
liveMission · Reduce CAC while preserving win rate
Experiment · CAC channel reallocation
Audience · Paid search · high intent
Owner · Sofia Alvarez
Budget · $80,000 media
Launch · 2026-07-01
Updated · 2026-07-16
Mid-market launch awareness
blockedMission · Launch US mid-market website system
Experiment · Trust-led landing page test
Audience · US mid-market buyers
Owner · Maya Chen
Budget · $55,000
Launch · 2026-08-15
Updated · 2026-07-18